Round Brilliant Cut Diamond Round Sparkling, traditional, resilient and with more fire and magnificence than almost every shape, it may be challenging to convince anyone against this choice—as substantiated by the truth that it accounts for more than half of all diamonds sold today.  Celebrities who adorn Round Briliiant Cuts, Miley Cyrus, Mila Kunis and Alison Brie. – Read More
Princess Cut Diamond Princess In the same way that the round brilliant dazzles and sparkles, the Princess cut is a classic and appealing shape, although its sharp corners are more akin to a contemporary edge. This shape is a perfect cut to capture brilliance. Celebrities who adorn Kate Bosworth, Hilary Duff. – Read More
Emerald Cut Diamond Emerald Expressing loads of historical glamour and tradition, the Emerald cut is worn by celebrities such as Grace Kelly, Jackie O and more recently, Mariah Caray now sporting a 35carat stone from her fiance James Packer.  Both glamorous and vintage their is an allure from the broad flat planes. – Read More
Asscher Cut Diamond Asscher An elegant and timeless cut much like the Art Deco trend, the Asscher cut has a square to rectangular shape not to dissimilar to it’s cousin, the Emerald cut. Possibly one of the brightest step cuts. Adored by Celebs,  Jessica Alba and Gwyneth Paltrow. – Read More
Pear Cut Diamond Pear This teardrop shaped diamond cut is unique compared to other cuts with one rounded and one pointed end that makes for a delicate yet stunning choice for these well known celebrities Elizabeth Taylor, Katherine Heigl, Victoria Beckham, and Elisha Cuthbert. – Read More
Radiant Cut Diamond Radiant Not a square, not a princess nor an emerald cut this hybrid style cut combines the depth and brilliant cuts of the Round. The radiant is definitely the most brilliant of all the squared shapes making it both a beautiful and dramatic choice for celebs Jennifer Aniston, Khloe Kardashian, and Drew Barrymore. – Read More
Oval Cut Diamond Oval Some would say it’s a squashed round, but no matter the oval cut is a stunning choice with the combined brilliance of the round brilliant and the rarity of the elongated oval. Worn by celebrities Blake Lively, Julianne Hough, and Kate Middleton. – Read More
Cushion Cut Diamond Cushion The cushion is another hybrid style cut with a brilliant cut bottom and either a rectangular or square outline and rounded corners it resembles a Cushion.  Celebrities sporting a cushion cut diamond are Kim Kardashian, Bar Refaeli, and Sofia Vergara’s. – Read More
Heart Cut Diamond Heart Surely this is the one for romantics everywhere, a well cut heart is not only symbolic but also rare. for those that don’t want to wear their heart on their sleeve, pop it on your finger. Adorned by Lady Gaga, Nicki Minaj. – Read More
Marquise Cut Diamond Marquise An ideal way to ensure that you get dollar to carat weight ratios with the majority of the depth being in the centre. Elongates the finger on celebrities Portia de Rossi, Ashlee Simpson, Christina Milian. – Read More
Trillian Cut Diamond Trillian Mostly sighted as side or accent stones, but don’t underestimate a well cut Trillian, they have an amazing brilliance and life to them when well cut.  Although very rarely seen as a Solitaire diamond it would make a massive statement piece. One stunning example of accent stones is Tennis pro’s Anna Kournikova’s engagement ring is one that will make you look twice. Set with an 11 carat Australian Pink pear cut diamond and sided by two trillians. – Read More.